Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Awesome choices there girlfriend. CONGRATS ON BEING IN OUR SPOTLIGHT TOO! Thanks for playing along once again. ‘See ya next week – take care, and thanks for stopping by, and the kind words in my previous Post. You’re a Peach & thanks for understanding. Have a rockin’ good day! WOO HOO – ROCK ON SISTA!
Those are all really good ones. You sure had me laughing. I can see this week’s theme is really going to be some fun. Have a great day.
It was so much fun searching out fun/funny commercials, wasn’t it? You picked some awesome ones – I almost posted that hamster one, too! 🙂 Love all your choices!
CONGRATS on your Spotlight Dance! Thanks so much for playing along with us! 🙂
Game On Santa with Bud Light, Captain Morgan, Skating Babies and a mini Darth
Totally forgot about Party Rock and the etrade baby..lol Great picks, have a great Monday! Enjoy the spotlight!
These were great and so agree with you, I couldn’t pick between new and old, it was so addicting LOL
Since I have not had tv in over twenty years. Commercials sure have changed. I am your newest Linky Follower. Please follow me back on Linky when you stop on by. Thanks!
Awesome! It was really great to see these guys again. Have a wonderful Monday
Those were great. I loved that last one. (that was an old Brady Bunch song)