Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
I would love to win these. 🙂 Great collection, thanks for the chance to win!
Thanks for the chance to win 🙂
As usual you always share so many great books with us. Thanks again for the chance to win!!
thanks so much 🙂 and Good Morning 🙂 Doreen lamoureux
Sounds good to me!
WooHoo!
Looks really good.
Lori, I love your blog, your reviews, and your giveaways!!
Great giveaway!! would love to win this one!!
What a great selection of books. Thank you for the chance to win.
I’d sure love to win these books! Great giveaway!
Love it. Ive found several new authors thanks to you,
Fun fun fun —this is a great selection of books!!
What a superb giveaway!! Crazy is right, but the FAB kind of crazy!! All are being added to the Wanton Wantin’ Book List…
Wow, what a great set of books, thanks for the chance to win.
Thanks for the giveaway. Always love yours.
Sue B
Sure do enjoy your reviews. Please keep them coming — even if you do have to double up! 🙂
Crazy wild giveaway! All of these look fantastic. Thanks for a chance to win and discover some new authors.
great giveaway.thanks for the chance